SOCIAL MARKETING Changing Behaviors for Good Compiled by Nancy R. Lee and Philiph Kotler

By:

Lee Nancy R

Contributor(s):

Kotler Philip

Material type: Text

TextPublication details: London Sage 2016Edition: 5th editionDescription: xv ,567 P.; ill 23 CMISBN:

97814522292144

Subject(s):

LOC classification:

HF5414.K67 2016

Online resources:

Click here to access online

Contents:

Part 1. Understanding social marketing 2. Analyzing the social marketing environment 3.Selecting target audience , objectives and Goals 4.Developing social marketing strategies 5.managing social marketing programs

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KMTC:MOSORIOT CAMPUS General Stacks	HF5414.K67 2016 (Browse shelf(Opens below))	01	Available		MOS 00132
Books	KMTC:MOSORIOT CAMPUS General Stacks	HF5414.K67 2016 (Browse shelf(Opens below))	02	Available		MOS 00133

includes index

Includes Bibliographical references

Part 1. Understanding social marketing
2. Analyzing the social marketing environment
3.Selecting target audience , objectives and Goals
4.Developing social marketing strategies
5.managing social marketing programs

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SOCIAL MARKETING Changing Behaviors for Good Compiled by Nancy R. Lee and Philiph Kotler