The dynamics of mass communication : media in the digital age / Joseph R. Dominick.
Material type:
TextPublication details: New York : McGraw-Hill, c2005.Edition: 8th edDescription: xxiv, 494, [18] p. : ill. (some col.) ; 26 cm. + 2 CD-ROMs (4 3/4 in.)ISBN: - 0072885793 (softcover : alk. paper)
- 302.23 22
- P90 .D59 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
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KMTC:KISUMU CAMPUS General Stacks | P90 .D59 2005 (Browse shelf(Opens below)) | Available | KSM/7405 |
Includes index.
Pt. 1: THE NATURE AND HISTORY OF MASS COMMUNICATION. Communication: Mass and other forms
Perspectives on mass communication
Historical and cultural context. Pt. II: MEDIA. Newspaper
Magazines
Books
Radio
Sound recording
Motion pictures
Television
The internet and the world wide web. SPECIFIC MEDIA PROFESSIONS. News gathering and reporting
Public relations
Advertising. Pt. IV: REGULATION OF THE MASS MEDIA. Formal controls: laws, rules, regulations
Ethics and other informal controls. Pt. V: IMPACT OF THE MEDIA. The global village: international and comparative media system
Social effects of mass communication
System requirements for accompanying discs: Windows--IBM PC or 100% compatible, Pentium Processor, Microsoft Windows; Macintosh--Power PC or higher processor, MAC OS 9.2 or OS with Classic 9, Internet Browser.
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