Designing health messages : Approaches from communication theory and public health practice /
Maibach, Edward .
Designing health messages : Approaches from communication theory and public health practice / Compiled by Edward Maibach and Roxanne Louiselle Parrott. - 1st edition. - Thousand Oaks, California : SAGE Publications, Inc., c1995 - xiii, 304p.: illustrations.; 21cm - Health communication series ; no.1 .
Chapter overviews, subheadings, and summaries facilitate quick review for students and professionals.
Includes bibliographical references and index.
Motivation to attend to health messages -- Presentation of content and linguistic considerations -- Encouraging risk reduction -- A decision-making approach to message design -- Moving people to behavior change -- A staged social cognitive approach to message design -- Fear appeals in health promotion campaigns -- Too much, too little, or just right? -- Thinking positively -- Using positive affect when designing health messages -- Designing messages for behavioral inoculation -- Reaching young audiences — Examples from the ‘American Responds to AIDS’ campaign -- Choosing audience segmentation strategies and methods for health communication -- Policy and administrative practices at a crossroads.
A comprehensive resource exploring how to design effective health campaign messages, linking communication theory with public health practice.
9780803953987
Health communication.
RA 440.5 / .D46 1995
Designing health messages : Approaches from communication theory and public health practice / Compiled by Edward Maibach and Roxanne Louiselle Parrott. - 1st edition. - Thousand Oaks, California : SAGE Publications, Inc., c1995 - xiii, 304p.: illustrations.; 21cm - Health communication series ; no.1 .
Chapter overviews, subheadings, and summaries facilitate quick review for students and professionals.
Includes bibliographical references and index.
Motivation to attend to health messages -- Presentation of content and linguistic considerations -- Encouraging risk reduction -- A decision-making approach to message design -- Moving people to behavior change -- A staged social cognitive approach to message design -- Fear appeals in health promotion campaigns -- Too much, too little, or just right? -- Thinking positively -- Using positive affect when designing health messages -- Designing messages for behavioral inoculation -- Reaching young audiences — Examples from the ‘American Responds to AIDS’ campaign -- Choosing audience segmentation strategies and methods for health communication -- Policy and administrative practices at a crossroads.
A comprehensive resource exploring how to design effective health campaign messages, linking communication theory with public health practice.
9780803953987
Health communication.
RA 440.5 / .D46 1995