MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01842nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251024094716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251024b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780803953987 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
RA 440.5 |
| Item number |
.D46 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maibach, Edward . |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Designing health messages : |
| Remainder of title |
Approaches from communication theory and public health practice / |
| Statement of responsibility, etc |
Compiled by Edward Maibach and Roxanne Louiselle Parrott. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Thousand Oaks, California : |
| Name of publisher, distributor, etc |
SAGE Publications, Inc., |
| Date of publication, distribution, etc |
c1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 304p.: |
| Other physical details |
illustrations.; |
| Dimensions |
21cm |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Health communication series ; |
| Volume number/sequential designation |
no.1 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Chapter overviews, subheadings, and summaries facilitate quick review for students and professionals. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Motivation to attend to health messages -- Presentation of content and linguistic considerations -- Encouraging risk reduction -- A decision-making approach to message design -- Moving people to behavior change -- A staged social cognitive approach to message design -- Fear appeals in health promotion campaigns -- Too much, too little, or just right? -- Thinking positively -- Using positive affect when designing health messages -- Designing messages for behavioral inoculation -- Reaching young audiences — Examples from the ‘American Responds to AIDS’ campaign -- Choosing audience segmentation strategies and methods for health communication -- Policy and administrative practices at a crossroads. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
A comprehensive resource exploring how to design effective health campaign messages, linking communication theory with public health practice. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Health communication. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parrott, Roxanne Louiselle, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Intials |
MN |
