Consumer behavior / Leon G. Schiffman,

By:

Schiffman, Leon G [author.]

Contributor(s):

Wisenblit, Joseph [author.]

Material type: Text

TextPublication details: Boston; New YORK; Pearson, C2015Edition: Eleventh editionDescription: xxvii, 464 pages : illustrations ; 29 cmISBN:

9780132544368
0132544369

Subject(s):

DDC classification:

658.8/342 23

LOC classification:

HF5415.32 .S35 2015

Summary: Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KMTC:NAIROBI CAMPUS General Stacks	HF5415.32 .S35 2015 (Browse shelf(Opens below))	Available		32480

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