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Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele.
Material type:
TextPublication details: London; SAGE, c2017.Edition: 3rd editionDescription: xiv, 350 pages : illustrations ; 24 cmISBN: - 9781473919501
- 9781473919495
- Consumer behavior
- Consumer behavior
- Consumer behavior -- Psychological aspects
- Consumer behavior -- Social aspects
- Consommateurs -- Comportement
- Consommateurs -- Comportement -- Aspect psychologique
- Consommateurs -- Comportement -- Aspect social
- Consumer behavior
- Consumer behavior -- Psychological aspects
- Consumer behavior -- Social aspects
- Consumer behavior
- Consumer behavior -- Psychological aspects
- Consumer behavior -- Social aspects
- HF5415.3Â .E27 2017
| Item type | Current library | Call number | Status | Date due | Barcode | |
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KMTC:NAIROBI CAMPUS General Stacks | HF5415.3 .E27 2017 (Browse shelf(Opens below)) | Available | 32479 |
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| HF5415.2.M35 2020 Marketing research : applied insight / | HF5415.2 .M3817 2008 Statistics for marketing and consumer behaviour | HF5415.2.N86362020 Marketing research : applied insight / | HF5415.3 .E27 2017 Consumer behaviour : applications in marketing / | HF5415.32 .M645 2015 Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / | HF5415.32 .S35 2015 Consumer behavior / | HF5415.5.B4 2014 Effective client management in professional services: How to build successful client relationships |
Includes bibliographical references (pages 303-345) and index.
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