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International business / Stuart Wall, Sonal Minocha, Bronwen Rees.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England : Pearson Education, c2015.Edition: Fourth editionDescription: xxii, 393 pages : illustrations ; 25 cmISBN:
  • 9781292016689
  • 129201668X
Subject(s): DDC classification:
  • 658/.049 23
LOC classification:
  • HD62.4.W35 2015
Contents:
CONTENTS Preface: using this book -- Acknowledgements -- Abbreviations -- 1. Introduction to international business -- 2. Internationalisation process -- 3. International business: theory and practice -- 4. The political, legal, economic and technological environment -- 5. International sociocultural environment -- 6. International ethical and ecological environment -- 7. International strategic issues -- 8. International human resource management -- 9. International marketing -- 10. International finance: theory and practice.
Summary: This title covers the issues and problems facing corporate decision makers in international business. A global perspective is taken and topics covered include ethical and environmental issues.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books KMTC:NAIROBI CAMPUS General Stacks HD62.4.W35 2015 (Browse shelf(Opens below)) Available 32770

Includes bibliographical references (pages 370-374) and index.

CONTENTS
Preface: using this book --
Acknowledgements --
Abbreviations --
1. Introduction to international business --
2. Internationalisation process --
3. International business: theory and practice --
4. The political, legal, economic and technological environment --
5. International sociocultural environment --
6. International ethical and ecological environment --
7. International strategic issues --
8. International human resource management --
9. International marketing --
10. International finance: theory and practice.

This title covers the issues and problems facing corporate decision makers in international business. A global perspective is taken and topics covered include ethical and environmental issues.

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