International marketing and export management / Gerald Albaum

Previous edition: 2011

Includes bibliographical reference and index.

CONTENTS
1. International marketing and exporting --
Introduction
Five reasons why rapid growth in international business will continue to be the norm rather than the exception
Increasing competitive demands on business worldwide
Problems and needs
Being effective: the nature and practice of international marketing
Export marketing planning and strategy
The impact of technology
Entrepreneurial approaches to international marketing
The growth of non-traditional exports
Purpose and approach of the book
Appendix: The worldwide recession and recovery of 2007-2016
Questions for discussion
References
Further reading
Case study 1.1 Voice4u
Case study 1.2 New United Motors Manufacturing Inc
Case study 1.3 Export of art goods from Hungary
Case study 1.4 eBay, Inc
Case study 1.5 Dell, Inc
2. Bases of international marketing --
Introduction
Potential benefits from export marketing. Note continued: International trade theories
Export behavior theories and motives
The development of export in the firm: internationalization stages
Exporting and the network model
Ethical/moral issues
Social responsibility and the business environment
Summary
Questions for discussion
References
Further reading
Case study 2.1 BP
Case study 2.2 Toyota Motor Corporation
Case study 2.3 GlaxoSmithKline PLC
3. The international environment: culture, economic forces, and competition --
Introduction
Culture and the socio-cultural environment
Economic forces
Competition
Summary
Questions for discussion
References
Further reading
Case study 3.1 Supreme Canning Company
Case study 3.2 Ford Motor Company
4. The international environment: government, political, and legal forces --
Introduction
Role of government
Economic integration
Summary
Questions for discussion
References
Further reading. Note continued: Case study 4.1 Avon Products, Inc. (A)
Case study 4.2 Woberg Company
5. Market selection: definition and strategies --
Introduction
Market definition and segmentation
Market selection process, procedure, and strategy
Foreign market portfolios: technique and analysis
Summary
Questions for discussion
References
Further reading
Case study 5.1 IKEA
Case study 5.2 7-Eleven Japan
Case study 5.3 Better Way Company Limited
6. Information for international marketing decisions --
Introduction
Export marketing research
Summary
Questions for discussion
References
Further reading
Case study 6.1 SAN A/S
Case study 6.2 Aquabear AB
7. Market entry strategies --
Introduction
Entry as a channel decision
Importance of the entry decision
Entry as a strategy
Factors influencing choice of entry mode
Managing the channel
Selecting the entry mode
Using free areas
Summary. Note continued: Questions for discussion
References
Further reading
Case study 7.1 Avon Products, Inc. (B)
Case study 7.2 Klako Group
8. In depth with entry modes --
Introduction
Indirect export
Direct export
Foreign sales branch
Online technologies
Gray market exporting
Measuring performance
Summary
Questions for discussion
References
Further reading
Appendix: Developing an export plan
Case study 8.1 Sinova Management Consultancy Ltd
Case study 8.2 Quint Winery
Case study 8.3 Nestle
Case study 8.4 Urban Outfitters
9. Nonexport entry modes --
Introduction
Alternative modes of entry
Manufacturing facilities
Assembly operations
Strategic alliances
Choosing between alternatives
Summary
Questions for discussion
References
Further reading
Case study 9.1 GG Farm Machinery Company
Case study 9.2 VW in China
Case study 9.3 Sonya Mafdden
Case study 9.4 Wah Shing Toys.
10. Product decisions --
Introduction
Product policy
Product planning and development
Product mix decisions
Standardization versus adaptation
Packaging
Brand image
International consumer behavior and origin
Summary
Questions for discussion
References
Further reading
Case study 10.1 Tata Motors and Tata Daewoo
Case study 10.2 General Motors, GM Daewoo, and Hyundai
Case study 10.3 The Pampered Chef
Case study 10.4 The internationalization of Chinese brands
Case study 10.5 Royal Philips Electronics
Case study 10.6 The Boeing Company
11. Pricing decisions --
Introduction
Fundamental export pricing objectives and strategies
Determinants of an export price
Relation of export to domestic price policies
Exchange rate changes, currency issues, and hedging
The price quotation
Transfer pricing
Summary
Questions for discussion
References
Further reading. Note continued: Case study 11.1 RAP Engineering and Equipment Company
Case study 11.2 The Capitool Company
Case study 11.3 Strato Designs
12. Financing and methods of payment --
Introduction
Export financing terms of payment
Export credit insurance
Countertrade
Summary
Questions for discussion
References
Further reading
Case study 12.1 Tainan Glass Manufacturing Company
Case study 12.2 Arion Exports
13. Promotion and marketing communication --
Introduction
Export marketing promotion and communication decisions
Alternative techniques of promotion
Promotional programs and strategy
Standardization or adaptation?
Advertising transference
Management issues
Summary
Questions for discussion
References
Further reading
Case study 13.1 Christa Clothing International
Case study 13.2 Nove Ltd
Case study 13.3 Eli's Cheesecake Company
Case study 13.4 Kraft Foods.
14. Supply chain management and handling export orders --
Introduction
Handling the export order
Physical distribution
Logistics and the systems concept
Structure of international physical distribution
A concluding comment
Questions for discussion
References
Further reading
Case study 14.1 Jaguar Electronics, Inc
Case study 14.2 Primex Marketing, Inc
Case study 14.3 EFI Logistics

This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.