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Consumer behavior / Leon G. Schiffman,

By: Contributor(s): Material type: TextTextPublication details: Boston; New YORK; Pearson, C2015Edition: Eleventh editionDescription: xxvii, 464 pages : illustrations ; 29 cmISBN:
  • 9780132544368
  • 0132544369
Subject(s): DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.32 .S35 2015
Summary: Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books KMTC:NAIROBI CAMPUS General Stacks HF5415.32 .S35 2015 (Browse shelf(Opens below)) Available 32480

Revised edition.

Includes bibliographical references and indexes.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation

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