SOCIAL MARKETING Changing Behaviors for Good Compiled by Nancy R. Lee and Philiph Kotler
Material type:
TextPublication details: London Sage 2016Edition: 5th editionDescription: xv ,567 P.; ill 23 CMISBN: - 97814522292144
- HF5414.K67 2016
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KMTC:MOSORIOT CAMPUS General Stacks | HF5414.K67 2016 (Browse shelf(Opens below)) | 01 | Available | MOS 00132 | ||
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KMTC:MOSORIOT CAMPUS General Stacks | HF5414.K67 2016 (Browse shelf(Opens below)) | 02 | Available | MOS 00133 |
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| HF5410 .T48 2008 Principles of marketing: a skill -building approach / | HF5410 .T48 2008 Principles of marketing: a skill -building approach / | HF5410 .T48 2008 Principles of marketing: a skill -building approach / | HF5414.K67 2016 SOCIAL MARKETING Changing Behaviors for Good | HF5414.L44 2020 Social marketing : behavior change for social good / | HF5414.L44 2020 Social marketing : behavior change for social good / | HF5414.L44 2020 Social marketing : behavior change for social good / |
includes index
Includes Bibliographical references
Part 1. Understanding social marketing
2. Analyzing the social marketing environment
3.Selecting target audience , objectives and Goals
4.Developing social marketing strategies
5.managing social marketing programs
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